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DIGITAL MARKETING What is Marketing? Marketing is a process of displaying and advertising company’s product in a best possible manner. Marketing are of two types; Physical Marketing Virtual Marketing(Digital Marketing) Digital Marketing Digital Marketing is a marketing technique that involves the usage of digital medium such as Internet and wireless medium for Awareness, Consideration, Purchase and Loyalty of a product and company. It involves: Mobile marketing Email marketing Affiliate marketing Pay per click transaction Social media marketing Search engine optimization Google ad-words Content marketing Website marketing Digital Marketing is preferred by its ability to target mass people in personalized manner Mobile marketing: It is a process of marketing through mobile via mms, sms,emails,social media etc. Email Marketing: It is a activity of sending mails or commercial message to many people via emails. Affiliate Marketing: Running of advertisement on a...
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