What is Digital marketing

DIGITAL MARKETING

What is Marketing?

Marketing is a process of displaying and advertising company’s product in a best possible manner.

Marketing are of two types;

Physical Marketing

Virtual Marketing(Digital Marketing)

Digital Marketing

Digital Marketing is a marketing technique that involves the usage of digital medium such as Internet and wireless medium for Awareness, Consideration, Purchase and Loyalty of a product and company.

It involves:

Mobile marketing
Email marketing
Affiliate marketing
Pay per click transaction
Social media marketing
Search engine optimization
Google ad-words
Content marketing
Website marketing
Digital Marketing is preferred by its ability to target mass people in personalized manner

Mobile marketing: It is a process of marketing through mobile via mms, sms,emails,social media etc.
Email Marketing: It is a activity of sending mails or commercial message to many people via emails.
Affiliate Marketing: Running of advertisement on any other platform to enhance sales.
Pay Per click transactions: In this advertiser pays every time his ads are being clicked.
Social Media Marketing: It involves sharing of advertisements over social platforms to gain more customers.
Search Engine Optimization: It is process of optimizing your website according to the keyword to rank our website at the top, this process is referred as Organic results.
Google Ad-words: It is a method in which we pay google some amount to rank our websites at the top, it is referred as Inorganic results.
Content Marketing: Providing content to users in form of videos, text, images etc. to make them aware or interested in the product.
Website Marketing: It is a process of using Internet to market your business. It includes search engine, emails, blogging etc.
For example: Adidas company need to sell there shoes and they want to marketize their product digitally for this company need to hire digital marketer who can optimize their website according to the keyword searched by the user for this SEO is required. They can go for affiliate marketing as well, they can run there ads on social networking websites and can gather traffic from there also.

Advantages and Disadvantages of Digital Marketing

Advantages:

Targeted audience can be reached
Cost effective
Online Sales
Internet marketing results can be measured
Disadvantages:

Campaigns are very easy to copy
Illiterate people cannot be reached

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