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DIGITAL MARKETING

What is Marketing?

Marketing is a process of displaying and advertising company’s product in a best possible manner.

Marketing are of two types;

Physical Marketing

Virtual Marketing(Digital Marketing)

Digital Marketing

Digital Marketing is a marketing technique that involves the usage of digital medium such as Internet and wireless medium for Awareness, Consideration, Purchase and Loyalty of a product and company.

It involves:

Mobile marketing
Email marketing
Affiliate marketing
Pay per click transaction
Social media marketing
Search engine optimization
Google ad-words
Content marketing
Website marketing
Digital Marketing is preferred by its ability to target mass people in personalized manner

Mobile marketing: It is a process of marketing through mobile via mms, sms,emails,social media etc.
Email Marketing: It is a activity of sending mails or commercial message to many people via emails.
Affiliate Marketing: Running of advertisement on any other platform to enhance sales.
Pay Per click transactions: In this advertiser pays every time his ads e reached

Cost effective
Online Sales
Internet marketing results can be measured
Disadvantages:

Campaigns are very easy to copy
Illiterate people cannot be reached

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